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The World Is Flat 3.0: A Brief History of the Twenty-first Century

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Click here to buy The World Is Flat 3.0: A Brief History of the Twenty-first Century by  Thomas L. Friedman. The World Is Flat 3.0: A Brief History of the Twenty-first Century
by Thomas L. Friedman
Sales Rank: 116
4.0 out of 5 stars
$10.88
At Amazon
on 11-5-2008.
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Features
  • Cover Type: Paperback with 672 pages
  • Published by: Picador July 24, 2007
  • Written in: English
  • ISBN 10 Number: 0312425074
  • ISBN 13 Number: 978-0312425074
  • Book Dimensions: 8.2 x 5.5 x 1.3 inches
  • Weighs: 15.2 ounces

Product Review
Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman tells his eye-opening story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns will know well, and also with a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. His book is an great place to begin. --Tom Nissley

Where Were You When the World Went Flat?



Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we'd happily have peppered him with questions about The World Is Flat for hours. Read our interview to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

The Essential Tom Friedman










From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes




More on Globalization and Development














China, Inc. by Ted Fishman

Three Billion New Capitalists by Clyde Prestowitz

The End of Poverty by Jeffrey Sachs

Globalization and Its Discontents by Joseph Stiglitz

The Travels of a T-Shirt in the Global Economy by Pietra Rivoli

The Mystery of Capital by Hernando de Soto


--This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
With the rise of technologies like high-speed Internet and the knocking down of barriers both literal (the Berlin Wall) and figurative (the opening of China's economy to free trade) portions of this audiobook could have been outsourced to recording studios all across the globe. As Friedman notes in this lengthy but informative audio, new technologies, political paradigm shifts and, more importantly, innovative individuals at the helms of startups have leveled the playing field in the global economy. That this audio wasn't outsourced is fortunate for listeners, as Wyman is a veteran nonfiction narrator with an extensive background in voicing animation. Upon first listen, one cannot help thinking of the exuberant heroes of Saturday morning cartoons; once listeners grow accustomed to Wyman's youthful tenor, his professionalism and talent shine through. Though Wyman's voice doesn't have the professorial gravitas to match a journalistic work such as this, listeners should have no reservations about choosing this engrossing audio for long-distance travel or simply casual listening.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Reader Reviews
This review is from: The World Is Flat: A Brief History of the Twenty-first Century (Hardcover) I'd forgotten the pleasure reading good prose brings. Friedman not only writes well, but does so on an important subject- globalization. He states, "It is now possible for more people than ever to collaborate and compete in real time with more people on more different kinds of work from more different corners of the planet and on a more equal footing than at any previous time in the history of the world." He claims, "When the world is flat, you can innovate without having to emigrate". But, how did the world `become flat'? Friedman suggest the trigger events were the collapse of communism, the dot-com bubble resulting in overinvestment in fiber-optic telecommunications, and the subsequent out-sourcing of engineers enlisted to fix the perceived Y2K problem. Those events created an environment where products, services, and labor are cheaper. However, the West is now losing its strong-hold on economic dominance. Depending on if viewed from the eyes of a consumer or a producer - that's either good or bad, or a combination of both. What is more sobering is Friedman's elaboration on Bill Gates' statement, "When I compare our high schools to what I see when I'm traveling abroad, I am terrified for our work force of tomorrow. In math and science, our fourth graders are among the top students in the world. By eighth grade, they're in the middle of the pack. By 12th grade, U.S. students are scoring near the bottom of all industrialized nations. . . . The percentage of a population with a college degree is important, but so are sheer numbers. In 2001, India graduated almost a million more students from college than the United States did. China graduates twice as many students with bachelor's degrees as the U.S., and they have six times as many graduates majoring in engineering. In the international competition to have the biggest and best supply of knowledge workers, America is falling behind." Friedman sounds the alarm with a call for diligence and fortitude - academically, politically, and economically. He sees a dangerous complacency, from Washington down through the public school system. Students are no longer motivated. "In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears -- and that is our problem." Questions I wish Friedman had explored in further detail are: 1. When should countries do what benefits the global economy, and when should they look out for their own interests? (protectionism, tariffs, quotas, etc.) 2. What will a `flat world' mean to the world's poor? (those living in Haiti, Angola, Kazakhstan, etc.) 3. What cultural values (or absence thereof) are contributing to the West's loss of productivity, education, and excellence? (morality, truth, religion, meaning, hope?) 4. How will further globalization effect cultural distinctions? (Are we heading towards a universal melting pot?) 5. What will a `flat world' mean environmentally - particularly for those countries on the verge of an economic explosion?


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