Ultimate Guide to Search Engine Optimization: Drive Traffic,...

Features

• Cover Type: Paperback with 240 pages
• Published by: Entrepreneur Press
• Edition: 1st Edition March 13, 2008
• Written in: English
• ISBN 10 Number: 159918169X
• ISBN 13 Number: 978-1599181691
• Book Dimensions: 9.9 x 8 x 0.7 inches
• Weighs: 1.2 pounds

Product Description


Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

About The Author
Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than twenty years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.

Reader Reviews
I think this is a very good resource for people who want to go beyond superficial actions and really understand how to optimize web sites and get good results. It has my recommendation