Wine Marketing and Sales: Success Strategies for a Saturated...

Features

• Cover Type: Hard Cover with 347 pages
• Published by: Wine Appreciation Guild March 30, 2007
• Written in: English
• ISBN 10 Number: 189126799X
• ISBN 13 Number: 978-1891267994
• Book Dimensions: 10.1 x 6.9 x 1.3 inches
• Weighs: 2 pounds

Product Review
A must have for anyone who is interested in developing successful strategies to compete in the New
World wine marketplace. --Gina Gallo, E&J Gallo Winery

This book does an great job in describing the complex (and basic)wine business principles such as marketing, strategy, finance and social responsibility. --Robert Mondavi, Robert Mondavi Winery

Product Description
2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.

Reader Reviews
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.