Packaging Design: Successful Product Branding from Concept to...

Features

• Cover Type: Hard Cover with 224 pages
• Published by: Wiley September 11, 2006
• Written in: English
• ISBN 10 Number: 047172016X
• ISBN 13 Number: 978-0471720164
• Book Dimensions: 9.2 x 7.5 x 1 inches
• Weighs: 1.6 pounds

Product Review
"Insightful text and real-world visuals unite to provide examples of responsible packaging design…" (DynamicGraphics, Feb/Mar 2007)

Product Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment


Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines

Reader Reviews
This book takes a different approach to the packaging development. It has a decent amount of information on the whole process in packaging development from concept to shelf. However, the book does focus more on packaging appearance or graphic. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details on some subjects that some packaging engineers or designers might be looking for. If you are interested in knowing the whole process, this is definitely a good book to start up with.