Features
- Cover Type: Paperback with 840 pages
- Published by: For Dummies October 2, 2006
- Written in: English
- ISBN 10 Number: 0764599291
- ISBN 13 Number: 978-0764599293
-
Book Dimensions:
9.1 x 7.4 x 2.1 inches
- Weighs: 2.6 pounds
Book Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Back Cover Copy
11 books in 1 — your key to a booming online business Your one-stop guide to marketing, accounting, security, and more An online business has specific requirements and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.
Discover how to - Identify your market and create a business plan
- Keep necessary records
- Build a Web site that grabs customers
- Choose the right payment options
- Understand the competition
- Market effectively
Reader Reviews
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
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