Features
- Cover Type: Hard Cover with 224 pages
- Published by: RotoVision March 31, 2008
- Written in: English
- ISBN 10 Number: 2940361673
- ISBN 13 Number: 978-2940361670
-
Book Dimensions:
11.1 x 8.7 x 1.1 inches
- Weighs: 2.6 pounds
Product Description
A one-stop color resource for all packaging and graphic designersColor Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.
Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.
A consolidated resource,
Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
About The Author
John T. Drew (Pomona, CA) is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas.
Along with Sarah Meyer, Drew is the co-
Reader ReviewsGreat packaging resource! Good for those wanting to know more about the basics in package design, and also a great resource for inspiration! Highly recommended!
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