Features
- Cover Type: Hard Cover with 304 pages
- Published by: Rockport Publishers October 1, 2004
- Written in: English
- ISBN 10 Number: 1592530885
- ISBN 13 Number: 978-1592530885
-
Book Dimensions:
11 x 8.6 x 1.3 inches
- Weighs: 3.3 pounds
Product Description
You want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards, newsletters, and website design that even the most design-challenged individual can accomplish easily with impressive results.
The templates are here -- all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type, including its name and the suggested point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide.
This book is the one sure thing every non-designer can count on to create winning designs.
About The Author
Chuck Green is the principal owner of computer
software company Logic Arts Corporation, and has worked with clients including AT&T, Lotus Development Corporation, and the United States Navy. He is the author of Rockport Publisher's
Design It Yourself: Logos, Letterheads, and Business Cards;
Desktop Publishers Ideas Book, 2nd Edition; and
Clip Art Crazy, and is a frequent contributor to, and column writer for, several design and business publications. He lives in Glen Allen, Virginia.
Reader ReviewsIn his famous skillfull manner, reknown graphic designer and author Chuck Green helps you tackle real projects from the initial idea to the final printed pieces. But what makes this book so wildly special is the clean, clear way Chuck gives you the inspiration and then guides you through the steps to handle each detail. Chuck says: "Think of it as a cookbook. Instead of discussing the history of the stove and the intricacies of milling flour, I'm going to show you how to bake a cake. And if I've done my job -- following one of my design recipes will result in a logo, letterhead, business card, and newsletter that looks and sells as if it were designed by a pro." Ideas Galore - a creative shot in the arm This book is not about making a non-designer a designer -- but it is for everyone. Non-designers will find these designs easy to understand and easy to copy. Professional designers will use them as inspiring and helpful building blocks and idea starters. The ideas and concepts are thoroughly brainstormed, well designed, and well presented -- in color. With each example comes a design statement, step-by-step plans and highly valuable tips and referrals to the resources you'll need to make your own design creative and effective. No, it's not a coffee-table book. It's not eye-candy or compilations of 'other' designers work. It's not even one of those hit-and-run "killer tips" or "secrets" books that are so compelling yet leave you cold. It's a shop manual... a workshop. If you were building a house, this would be the blueprints. Mine is already well handled, with an array of post-it notes popping from its edges. It's the kind of book you actually use. I recommend this book 100% for anyone who designs or publishes anything. I recommend it particularly if you're in the process of creating or updating your business cards, stationery, newsletter and other collateral materials -- even if you have a Madison Avenue design firm -- this book will benefit you greatly! Buy it. Your money will be well spent. Fred Showker The Design-Bookshelf
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