Success in Store: How to Start or Buy a Retail Business, Enjoy...

Features

• Cover Type: Paperback with 224 pages
• Published by: The Worsley Press July 14, 2003
• Written in: English
• ISBN 10 Number: 1875750185
• ISBN 13 Number: 978-1875750184
• Book Dimensions: 9.6 x 6.9 x 0.5 inches
• Weighs: 14.4 ounces

Peter Hupalo, author "Thinking Like an Entrepreneur"
packed with useful informationI highly recommend it to anyone who contemplates buying or starting a retail operation of any kind

Book Description
Practical advice by people who have done it and helped others do it. Just one example: how a small store turned a sale into a community event - cleared old stock, sold more, made a profit, raised cash for a charity, had fun and had customers making sure they were on the invitation list for next year

Our feeling is that retailers are going to want to dip into this book for ideas as they go, so we've made the contents listing extensive and included an extensive index. There are also margin notes of cross references. It's a book to keep by you and refer to again and again.

Reader Reviews
If you're thinking of starting or buying a small shop, you'll learn a lot by reading "Success in Store- How to Start or Buy a Retail Shop, Enjoy Running It, and Make Money" by Geoffrey Heard and Gordon Woolf. Heard and Woolf cover many aspects of running or evaluating a shop including: * The Importance of the Lease * Licenses * Recordkeeping * Buying and Selling a Shop * Dealing With Existing Staff * Calculating Gross Profit Percentage, Markup, and Profit Margins * Cash Flow * Dealing With Customers, Including Shoplifting and Security * Evaluating Stock * Working With Sales Reps * Purchasing Stock * Promoting Your Shop * Planning For the Growth of Your Business * Deciding If You Should Purchase a Franchise, Start a New Shop, Or Purchase an Existing Shop Heard and Woolf give specific advice for running many different kinds of shops, including bookstores, giftshops, clothing stores, antique shops, cafes, rental shops, and bakeries. The authors speak from experience having operated many types of shops. For example, Woolf owned (or owns) newspapers, a publishing company, a convenience store, a bookshop, and a small printing company. Heard and Woolf point out that nearly anyone can start or buy most types of shops, but there are a few limitations-for example, only a pharmacist can operate a pharmacy. Heard and Woolf write: "The first question to ask yourself is whether the business you are considering requires specialist knowledge and whether you have that knowledge (or a substantial part of it). There are businesses which require little specialist knowledge, but it is important to know how to obtain that small amount of knowledge if you do not already possess it." Many shops fail though, possibly because it's so easy to start them. Heard and Woolf write: "While the majority of small businesses fail, and fail quickly, the business run by someone who seeks help from experts and who is prepared to admit mistakes, and do something about them, stands the best chance of success." "Success in Store- How to Start or Buy a Retail Shop, Enjoy Running It, and Make Money" provides new shop owners with the benefit of the authors' experience, including important, but easily overlooked topics. For example, there is a great discussion about leasing space. The authors write: "One of the fundamentals in which many new businesses go wrong is in signing an unsuitable lease." Heard and Woolf warn new owners they might not get the same lease rate as some larger, more established stores, called "destination stores," because people go to particular shopping centers to shop at those stores. Thus, destination stores have more negotiating power. In addition, Heard and Woolf address how running a business might affect your marriage and family. And, they address the important question: Will you make money with your own shop? And, how can you grow your business, if that's your goal? If you're contemplating starting or buying a shop, I highly recommend "Success in Store- How to Start or Buy a Retail Shop, Enjoy Running It, and Make Money." Comment | | (Report this)