Turn Eye Appeal into Buy Appeal

Features

• Cover Type: Paperback with 136 pages
• Published by: MacGraphics Services January 1, 2006
• Written in: English
• ISBN 10 Number: 0978537130
• ISBN 13 Number: 978-0978537135
• Book Dimensions: 10.9 x 8.3 x 0.5 inches
• Weighs: 9.6 ounces

Product Review
Commentary: "Indeed, the wealth of information, and the comprehensive treatment the author gives it, is highly impressive." -- Writer's Digest 15th Annual International Self-Published Book Awards, October 2007

Product Description
Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! is an award winning ebook by Karen Saunders. It provides easy-to-read instructions that will help anyone design eye-catching informational/marketing pieces with great graphics and compelling content.You want your marketing pieces to have just the right mix of "eye appeal" and "buy appeal" to make your sales soar. But how can you increase the "buy appeal" without having to hire a designer? Turn Eye Appeal into Buy Appeal gives you a design consultant on your desktop . . . without paying design fees. Specifically, it provides:* 128 pages of easy-to-read instructions that help you produce logos, brochures, flyers, presentations, and book covers that inspire people to buy!

* Nearly 200 full-color illustrations

* Nearly 200 hyperlinks that help you find subjects fast

* Details appreciated by people with tight deadlines

* Hundreds of techniques to reinforce your strategies

* Tips for writing persuasive copy that "hooks" customers

* An easy-to-use resource you can refer to again and again

Grab a lot of wisdom from a design pro 24/7 and reduce your production time by 50%. Make Turn Eye Appeal into Buy Appeal your own and get the great results you want.

Written and illustrated by Karen Saunders

Karen Saunders founded MacGraphics Services in 1990 to help business owners present themselves and their services professionally through well-branded graphics. She designs ads, logos, one-sheets, book covers and interiors, corporate identity pieces, audio and video packaging, and much more. Karen has designed the covers of 21 books that have become best-sellers or won awards, including the 2005 Writer's Digest "Grand Prize" winner for the best self-published book in America.

Turn Eye Appeal into Buy Appeal is a book so useful that anyone who creates informational materials will find it invaluable:

* Small Businesses;

* Entrepreneurs;

* Schools;

* Libraries;

* Cities/Counties;

* Social Service Agencies;

* Non-profits;

* Virtual Assistants;

* Students; and

* Anyone who wants to make their informational, educational, or sales material graphically compelling!

Sample topics covered in the ebook . . .

* ten Questions to Answer Before Designing Your Next Project

* Branding: An Umbrella Concept You Can't Ignore

* What Makes a Good Logo Design?

* Building a Better Business Card

* Think in the Prospect's Perspective

* Capturing Customers with Persuasive Words

* Marketing Writing That Gets Read

* Choosing Fonts

* 9 Typesetting Tricks That Design Pros Use

* 6 Elements that Make Your Design Effective

* Working with Images to Enhance Your Layout

* Jazz Up Your Layouts with Pull Quotes

* Tips for Designing Book Covers and Inside Pages

* How to Scan photographs at the Correct Resolution

* How Color Can Add "Zing" to Your Design

* Easy Ways to Select Harmonious Colors

* Unlocking the Symbolic Meaning of Color

* RGB and CMYK -- Colorful but Different

* Proper File Formats for Internet and Print

* Checklist for Making Your Files Print-Ready

* What Paper Works Best?

* What are Your Options for Binding? --This text refers to the Kindle Edition edition.

Reader Reviews
The difference between marketing collateral that gets tossed and marketing collateral that snags a new client or customer is often the quality of the graphics. Graphic elements that wow pull readers in and inspire them to actually read the content. As a freelance writer and editor, I have a deep appreciation for the words that are folded into a marketing piece, whether a brochure, speaker/author one-sheet, ad for the print media, or book. I make my living with the words and my intent is always for them to sing, dance, and get attention. But my words cannot get the attention they deserve if the graphical elements of the piece are amateurish or uninspiring. Karen Saunders has made eye-popping graphical appeal accessible to ordinary folks, thanks to Turn Eye Appeal into Buy Appeal. In it you will find ways to make the visual elements of a piece memorable, tips on typography and layout, design secrets that professionals use, and many other tools to help you create visually stunning materials. The small business owner will find this book invaluable. The graphics designer will want it next to her desktop. This is a great book for the layperson and professional alike. If you need help with the words, come to someone like me. But if you want to make the words pop off the page, buy Turn Eye Appeal into Buy Appeal.