Features
- Cover Type: Paperback with 288 pages
- Published by: Entrepreneur Press
- Edition: 1st Edition April 14, 2004
- Written in: English
- ISBN 10 Number: 1932156712
- ISBN 13 Number: 978-1932156713
-
Book Dimensions:
9.7 x 8.2 x 0.8 inches
- Weighs: 1.4 pounds
Product Description
Secrets That Proposal-Writing Pros Don't Want You To Know
Your proposal doesn't get a second chance to make a good first impression. You may think, "RFP is a dirty word, yet proposals are the precursors for almost every business-to-business exchange. Billions of dollars in products and services are riding on them every day, and they may--or may not--make the grade.
Get your fair share of the business. Take a lesson from the pros and master both the science--and the art--of writing proposals that get winning results. Learn the tricks that most proposal writers would prefer to keep under wraps.
Bud Porter-Roth, one of the most powerful proposal writers in the world, shares the secrets of the trade.
Step by proven step, you will:
*Create a winning proposal-writing process you can use over and over
*Determine customers' requirements
*Define the organization, scope and content of the proposal
*Develop a winning strategy to do the job
*Get the proposal to the right decision-maker
*Know how and when to follow up to clinch the deal
Whether you're writing your first proposal or your 40th, make it irresistible. Killer Sales Proposals is your best resource for closing any deal.
Back Cover Copy
Secrets That Proposal-Writing Pros Don't Want You To Know Your proposal doesn't get a second chance to make a good first impression. You may think, "RFP is a dirty word, yet proposals are the precursors for almost every business-to-business exchange. Billions of dollars in products and services are riding on them every day, and they may--or may not--make the grade.
Get your fair share of the business. Take a lesson from the pros and master both the science--and the art--of writing proposals that get winning results. Learn the tricks that most proposal writers would prefer to keep under wraps.
Bud Porter-Roth, one of the most powerful proposal writers in the world, shares the secrets of the trade.
Step by proven step, you will:
- Create a winning proposal-writing process you can use over and over
- Determine customers' requirements
- Define the organization, scope and content of the proposal
- Develop a winning strategy to do the job
- Get the proposal to the right decision-maker
- Know how and when to follow up to clinch the deal
Whether you're writing your first proposal or your 40
th, make it irresistible.
Killer Sales Proposals is your best resource for closing any deal.
Reader ReviewsWriting Killer Sales Proposals is written as a "hands-on" book that you can immediately use to help you write winning proposals. The examples are real examples taken from past work with clients, proposals I've written, and RFPs that I've responded to or written for clients. In Writing Killer Sales Proposals we review important concepts such as the difference between features and benefits and the value of solution selling instead of product selling. We emphasize getting a clear selling theme established early and revisiting that theme as often as possible. And finally, we help you to understand how to organize and structure a proposal process that allows you to work more quickly and efficiently on the proposal mechanics - giving you more time to spend on the business issues, the solution, and pricing. With this new book, I have incorporated my experience as an RFP writer and manager. I have provided many "tips" directly from my experience in reviewing proposals and speaking with others who write RFPs. This experience, as both a proposal writer and an RFP manager, provides me with a unique perspective and viewpoint that few proposal writers can offer in this industry. I hope that this experience shines through in these pages and that it will help you to write better proposals. Bud Porter-Roth Author
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