Features
- Cover Type: Hard Cover with 220 pages
- Published by: Hunt Street Press March 1, 2008
- Written in: English
- ISBN 10 Number: 0979802806
- ISBN 13 Number: 978-0979802805
-
Book Dimensions:
8.6 x 5.7 x 1.1 inches
- Weighs: 14.4 ounces
Reader Reviews
This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs,sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing. The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers. The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective. The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!
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