Syndicating Web Sites with RSS Feeds For Dummies ®

Features

• Cover Type: Paperback with 350 pages
• Published by: For Dummies April 8, 2005
• Written in: English
• ISBN 10 Number: 0764588486
• ISBN 13 Number: 978-0764588488
• Book Dimensions: 9 x 7 x 0.9 inches
• Weighs: 1.2 pounds

Product Description
So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site requirements to be updated, and your customers need to know. Good heavens, didn t you spend half of last week doing that? There s got to be a quicker, easier way to keep your clientele informed, and while we re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast and with today s flood of constantly-changing information, fast is a top priority.

Here, in plain English, you ll find out how to: <ul type="disc">

Use RSS to drive traffic to your Web site and build brand awareness

Choose and install the right software, set up RSS feeds, and decide on the format that meets your requirements

Create RSS feeds from scratch, or put a news reader on your Web site

Improve your site s ranking in search engines and build customer loyalty

Enable your customers to choose when and how they receive updated information

Tailor information for your audience and publish all your updates quickly and easily

Promote your RSS feed and explain to your customers how to use it

Provide added value for your customers

Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Download Description
So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site requirements to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority.

Here, in plain English, you’ll find out how to:

• Use RSS to drive traffic to your Web site and build brand awareness
• Choose and install the right software, set up RSS feeds, and decide on the format that meets your requirements
• Create RSS feeds from scratch, or put a news reader on your Web site
• Improve your site’s ranking in search engines and build customer loyalty
• Enable your customers to choose when and how they receive updated information
• Tailor information for your audience and publish all your updates quickly and easily
• Promote your RSS feed and explain to your customers how to use it
• Provide added value for your customers

Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Reader Reviews
I just finished reading Ellen's book. For a year or more, I have seen webfeeds on some websites, and those little XML and RSS buttons showing up everywhere. For the life of me (and I'm pretty technosavvy), I just couldn't put it all in context. This book lays it out concisely and makes a compelling case that news and webfeeds are the next communication phenomenon, likely to be as ubiquitous as faxes and email. I'm not always a "Dummies" fan, but this one rocks! My website will have a feed very soon and I'm already thinking of many ways to use this new technology in creative marketing efforts and to deliver content in a more useful way to our clients. Colorado divorce and family mediator, Lawrence King, J.D. Divorce Resolutions, Colorado Center for Divorce Mediation