The Chasm Companion: Implementing Effective Marketing Strategies...

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	The Chasm Companion: Implementing Effective Marketing Strategies...
	by Paul Wiefels Sales Rank: 52644	$16.47 At Amazon on 8-30-2008.

*Features* Cover Type: Paperback with 352 pages Published by: Collins Business Edition: 1st Edition August 20, 2002 Written in: English ISBN 10 Number: 0066620554 ISBN 13 Number: 978-0066620558 Book Dimensions: 9.2 x 7.3 x 1 inches Weighs: 1 pounds *Reader Reviews* This review is from: The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) (Paperback) The Chasm Companion is written in a more academic style than the books written by Geoffrey Moore, but it has new information. Most of it concerns the details of implementing the ideas introduced in the other books. This book does an excellent job of preparing for implementation with ample information on how to assess where in the Technology Adoption Life Cycle one is, to how to adopt an appropriate strategy, to how to take the strategy to market. One key new idea was the extension of the Gorilla-Chimp-Monkey paradigm to the King-Prince-Serf model which is similar but corresponds to the case where there is no technology architecture lock-in. Comment \| \| (Report this) Back To Top
The Chasm Companion: Implementing Effective Marketing Strategies... ~~List Price: $24.95~~ Available from Amazon Price: $16.47 Updated on 8-30-2008.

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