2011: Trendspotting for the Next Decade

Features

• Cover Type: Hard Cover with 256 pages
• Published by: McGraw-Hill
• Edition: 1st Edition March 18, 2008
• Written in: English
• ISBN 10 Number: 0071497277
• ISBN 13 Number: 978-0071497275
• Book Dimensions: 8.4 x 5.5 x 1.3 inches
• Weighs: 1.2 pounds

Product Description


A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a magnificent future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

• Read the signs
• Influence the trends
• Embrace new and reject stodgy
• Anticipate change
• Ask experts the right questions
• Seek out visionaries and snub fakers
• Separate the trends from fads
• Use technology-for everything
• Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocityhow to work while you're sleepinghow to wash off mediocrityand why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your lifein 2011.

Back Cover Copy


They think he's brilliant…

“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting

“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR

“Best marketing book I've ever read by far.”-Noggin Blog on Punk Marketing

They think he's absurd…

“The book is exactly what it sounds like and twice as disgustingit rips punk's heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing

“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With It

But he's one important thing-relevant.

“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone's a critic

Hungry for more? Log on to Laermer.com.

Reader Reviews
Richard Laermer takes on the future in an irreverant and brilliant way. He uncovers some of the best ideas of this decade and exposes you to some of the technologies that will change your life like Fnords. Fnords you say? Yes, read the book and find out why they are important or just click on one of the fnord tags on this page to find more of them. This is the first legit business book I've seen that dared explore such a revolutionary subject. But that isn't all, Richard slays sacred cows with intentional abandon and opens your mind to what may be, what can be and what is. But most importantly, he gives you the tools, skills and techniques to not only see but profitably predict the future for yourself and your business. The other reason to read this book has nothing at all to do with Trendspotting, it is the reason you should read every one of Richard's books, he has a command of naming ideas, books, things, and experiences that is a skill every business owner should model. He knows how to get attention and create the words that will cause people to spread ideas quickly because they can't forget what he called the idea. Definately a great read for business owners, salespeople, marketers, and trend watchers.