Google Analytics 2.0

Features

• Cover Type: Paperback with 336 pages
• Published by: Wiley; Pap/Onl edition August 27, 2007
• Written in: English
• ISBN 10 Number: 047017501X
• ISBN 13 Number: 978-0470175019
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1 pounds

Product Description
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Back Cover Copy
Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.

• Master basic analytics and Web statistics concepts
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  Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting
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  Learn about new features that enhance analysis, including cross-segment reporting and drilldown content
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  Take control of Google Analytics with customizable dashboards and date ranges
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  Examine every aspect of the available reports, including visitors, traffic sources, content, and goals
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  Discover the specific reports suited for e-commerce sites and how to use them
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  Maximize the integration of Google Analytics with Google AdWords
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  Boost your use of Regular Expressions, write your own filters, and quantify your goals

Reader Reviews
I welcomed the arrival of Google Analytics 2.0 after having found the preceding edition to be very useful. The authors walk the reader through the basics of web analytics, going into as much detail as a novice would need to set up your first Google Analytics account, dissecting the platform section by section and not skimming when it comes to dealing with the advanced topic of Goal Setting, arguably one of the toughest (and most important) things you can do with Google Analytics. The one downside of this book is the same problem any book dealing with software has: it will get outdated, which is the reason why the authors published this new edition. Outside of this, it's an excellent reference for anyone seeking to become familiarized with analytics at large and, specifically, with how the world's best free analytics package (and one of the best ones, including those that you pay for!) -Google Analytics. Take my word for it: I have been a Google Analytics user since I could get my hands on it and a WebTrends user (a very expensive alternative) since 2002.