Features
- Cover Type: Paperback with 336 pages
- Published by: Kogan Page; Fourth Edition edition March 1, 2008
- Written in: English
- ISBN 10 Number: 0749450207
- ISBN 13 Number: 978-0749450205
-
Book Dimensions:
9.1 x 6.1 x 0.9 inches
- Weighs: 1.3 pounds
Product Review
"This is the one book we recommend to all marketing staff. The information it contains is always sensible, realistic and reliable." -- The Oxford Publicity Partnership
"An indispensible teaching tool and guide." -- Gian Lombardo, Publisher-in-Residence, Emerson College, Boston, MA
"Baverstock has updated this practical guide in a way that will appeal to readers to just in the UK but anywhere." --
Library Review
Product Description
Relevant to both new and veteran members of the publishing industry,
How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
Reader ReviewsAlison's book just WORKS - it is full of really practical advice from a many-times published author who has been there, done that. She knows how the publishing industry works - I believe she's a University lecturer on the subject, too, so she knows what she's talking about - and how to make it work for you. And as a bonus she's an exceptionally clear writer. I guess if you're reading this you're interested in finding a great book on how to market books. Well, you've just found it!
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