Features
- Cover Type: Paperback with 288 pages
- Published by: Entrepreneur Press
- Edition: 1st Edition November 21, 2007
- Written in: English
- ISBN 10 Number: 1599181517
- ISBN 13 Number: 978-1599181516
-
Book Dimensions:
8.8 x 7.5 x 0.8 inches
- Weighs: 1 pounds
Product Description
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like
The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of
The E-myth "Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing
"Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet
“These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of
Year To Success "extreme proficiency is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of
Book Yourself Solid
About The Author
Mitch Meyerson has been a visionary and bestselling author and consultant for more than twenty years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.
Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.
Reader ReviewsMost of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education. I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format. As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section. Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do). And I wish we had a section on features vs benefits with examples of bullet points. Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.
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