Features
- Cover Type: Hard Cover with 384 pages
- Published by: Harvard Business School Press September 30, 2005
- Written in: English
- ISBN 10 Number: 1591396700
- ISBN 13 Number: 978-1591396703
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Book Dimensions:
9.4 x 6.5 x 1.6 inches
- Weighs: 1.6 pounds
Product Description
A range of emerging digital technologies and wireless devices will enable interactive communication and collaboration, yielding unanticipated results. At the heart of this new interactivity is cheap and abundant bandwidth—a broadband explosion that holds the key to the next level of economic value creation. Where do the opportunities lie? What challenges will companies face? How far can broadband really take us? This timely collection of essays explores these high-stakes questions and provides useful insights for executives navigating this complex arena. Leading thinkers from Clayton Christensen to Reed Hundt to Takeshi Natsuno discuss topics including the potential of emerging technologies, new business models that will result from broadband deployment, security concerns, regulatory obstacles, and more. High-quality collaboration at a distance will soon be a reality—and the business implications will be dramatic. The Broadband Explosion will help executives and policy makers understand and leverage this phenomenon for success in a truly interactive world.
About The Author
Robert D. Austin is an associate professor at
Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management. Stephen P. Bradley is the William Ziegler Professor of Business Administration and faculty chair of an executive program on strategy at
Harvard Business School. He is coauthor of numerous articles and seven books including Sense and Respond: Capturing Value in the Network Era (HBS Press, 1998).
Reader ReviewsMost of us techno-geeks live and breathe in the world of broadband, and it's become an invisible "given" in our lives. But often it's good to step back and look at the broader picture of the industry... This book does just that: The Broadband Explosion - Leading Thinkers on the Promise of a Truly Interactive World edited by Robert D. Austin and Stephen P. Bradley. Contents: The Promise of Broadband: The Broadband Explosion; Broadband and Collaboration; Broadband Deployment - From Vision to Reality; Valuation Bubbles and Broadband Deployment Creating Value in a Broadband World: Disruption, Disintegration, and the Impact of New Telecommunications Technologies; Internet2 - The Promise of Truly Advanced Broadband; Broadband and Hyperdifferentiation - Creating Value by Being Really Different; eChoupal - Revolutionizing Supply Chains in Rural India Capturing the Value of Wireless Broadband: i-mode - Value Chain Strategy in the Wireless Ecosystem; Wi-Fi - Complement or Substitute for 3G?; Wireless Local Area Networks - Why Integration Is Inevitable; Widespread Adoption of Wireless Enterprise Solutions Policy and the Broadband Future: The Inevitability of Broadband; Protecting Telecommunications Infrastructure from Malicious Threats; Open Spectrum - The Great Wireless Hope; The Balkanization of the Broadband Internet Explosion is a series of essays from people who make their living thinking about and working with internet and broadband technology. While not a "hands-on" type book that explains how to do something, it's valuable in that it allows you to take a step back and ponder the opportunities and issues surrounding high-speed, ubiquitous access to the internet. For instance, Balkanization examines how the Internet is impacted by nationalistic attempts to control and filter content that by design flows without restraint. Protecting is important for understanding just how precarious our network infrastructure is, and how the interweaving of multiple infrastructures can cause a minor incident to have truly global impact. But it's not all gloom and doom. eChoupal is an excellent case study of how free access to information eliminated an inefficient and often corrupt middle layer between producer and market, and allowed family farmers to make decisions based on global market conditions. Very interesting stuff... The book does suffer from the same thing that many compilations exhibit... differing levels of writing and communication skills. Granted, these are all highly educated people who know their areas. But some chapters are focused on practical application of the technology, while other chapters seem to go off on graphs and charts measuring mathematical formulas for buying decisions. And sometimes the content seems only marginally related to broadband technology as they build up to their premise. But even with that, the gems are well worth the occasional rocks that seemed to crop up. If you're ready to ponder the question of "so where does this all lead?", you'll find plenty of material here to direct your musings...
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