The Web-Savvy Writer: Book Promotion with a High-Tech Twist

Features

• Cover Type: Paperback with 248 pages
• Published by: Pacific Ridge Press August 1, 2006
• Written in: English
• ISBN 10 Number: 0977830403
• ISBN 13 Number: 978-0977830404
• Book Dimensions: 8.5 x 5.5 x 0.6 inches
• Weighs: 13.4 ounces

Product Review
"The Web-Savvy Writer is an indispensable guide to the very latest trends in online book promotion, a must for any author who wants to succeed in today's competitive publishing environment. This book is jammed with information on everything from online promotion basics to emerging technologies such as podcasting, blogging, and RSS, offering detailed guidance on how to promote both your book and your career as an author." --Dan Poynter, self-publishing expert and author of The Self-Publishing Manual

"What is impressive about Rutledge's guide is its happy blend of analytic overview and practical detail about becoming web savvy. Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era." --Lee Foster, Lowell Thomas award-winning travel author

Lee Foster, Lowell Thomas award-winning travel author
"Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era."

Reader Reviews
What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504). The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read. 1. How to Design a Web site 2. Add a Blog 3. Add a Podcast 4. Add an Ezine 5. Create eBooks 6. Create audio CDs and DVDs 7. Learn about Shopping Cart technology 8. Learn about RSS technology 9. Learn about Search Engine Optimization (SEO) 10. Learn about Online Advertising 11. Learn about Online Marketing 12. Learn about Using Amazon to Promote and Sell Your Book My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS. I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614). Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!