Everything Is Miscellaneous: The Power of the New Digital...

Features

• Cover Type: Paperback with 288 pages
• Published by: Holt Paperbacks April 29, 2008
• Written in: English
• ISBN 10 Number: 0805088113
• ISBN 13 Number: 978-0805088113
• Book Dimensions: 7.9 x 5.3 x 0.8 inches
• Weighs: 8 ounces

Product Review
Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.

In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he looks at why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your childrens teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

From A to Z, Everything Is Miscellaneous will completely reshape the way you think--and what you know--about the world.

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The Flocking of Information: An Amazon.com Exclusive Essay by David Weinberger
As businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash--adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like "flocking behavior," joining with other information that adds value to it, creating swarms that help customers and, ultimately, the businesses from which the information initially escaped.

For example, Wize.com is a customer review site founded in 2005 by entrepreneur Doug Baker. The site provides reviews for everything from computers and MP3 players to coffee makers and baby strollers. But why do we need another place for reviews? If youre using the Web to research what digital camera to buy for your father-in-law, you probably feel there are far too many sites out there already. By the time you have scrolled through one stores customer reviews for each candidate camera and then cross-referenced the positive and the negative with the expert reviews at each of your bookmarked consumer magazines, you have to start the process again just to remember what people said. Wize in fact aims at exactly that problem. It pulls together reviews from many outside sources and aggregates them into three piles: user reviews, expert reviews (with links to the online publications), and the general "buzz." (For shoppers looking for a quick read on a product, Wize assigns an overall ranking.) When Wize reports that 97 percent of users love the Nikon D200 camera, it includes links to the online stores where the user reviews are posted, so customers are driven back to the businesses to spend their money.

Zillow.com does something similar for real estate. The people behind Expedia.com, Rich Barton and Lloyd Frink, were looking for a new business idea--and were in the market for new homes. After hunting for information, they found that most of it was locked into the multiple listings sites of the National Association of Realtors. Now Zillow takes those listings and mashes them up with additional information that can help a potential purchaser find exactly what she wants. The most dramatic mashup right now is the "heat map" that uses swaths of color to let you tell at a glance what are the most expensive and most affordable areas. At some point, though, Zillow or one of its emerging competitors will mash up listing information with school ratings, crime maps, and aircraft flight patterns.

Wize and Zillow make money by selling advertising, but their value is in the way their sites aggregate the miscellaneous--letting lots of independent sources flock together, all in one place.

Were seeing the same trend in industry after industry, including music, travel, and the news media. Information gets released into the wild (sometimes against a companys will), where it joins up with other information, and the act of aggregating adds value. Companies lose some control, but they gain market presence and smarter customers. The companies that are succeeding in the new digital skies are the ones that allow their customers to add their own information and the aggregators to mix it up, because whether or not information wants to be free, it sure wants to flock.

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--This text refers to the Hardcover edition.

From Publishers Weekly
In a high-minded twist on the Internet-has-changed-everything book, Weinberger (Small Pieces Loosely Joined) joins the ranks of social thinkers striving to construct new theories around the success of Google and Wikipedia. Organization or, rather, lack of it, is the key: the author insists that "we have to get rid of the idea that there's a best way of organizing the world." Building on his earlier works' discussions of the Internet-driven shift in power to users and consumers, Weinberger notes that "our homespun ways of maintaining order are going to break—they're already breaking—in the digital world." Today's avalanche of fresh information, Weinberger writes, requires relinquishing control of how we organize pretty much everything; he envisions an ever-changing array of "useful, powerful and gorgeous ways to make sense of our world." Perhaps carried away by his thesis, the author gets into extended riffs on topics like the history of classification and the Dewey Decimal System. At the point where readers may want to turn his musings into strategies for living or doing business, he serves up intriguing but not exactly helpful epigrams about "the third order of order" and "useful miscellaneousness." But the book's call to embrace complexity will influence thinking about "the newly miscellanized world." (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

Reader Reviews
This review is from: Everything Is Miscellaneous: The Power of the New Digital Disorder (Hardcover) One of the central ironies of David Weinberger's new book, "Everything is Miscellaneous", is that a book about classification is bound to suffer from classification problems. Reviewers and bookstore owners are inclined to think of David as a business writer because his previous books - The Cluetrain Manifesto and Small Pieces Loosely Joined - were profoundly useful in helping businesspeople understand what this World Wide Web thing was really all about. But it's a mistake to consider David's new book solely as a business book. Which isn't to say that reading Everything is Miscellaneous won't help you make a buck in world of Web 2.0. It probably will, as the issues Weinberger explores are core to any business that deals with information and knowledge... which is to say, virtually every industry you can think of. But "Everything is Miscellaneous" is also a philosophy book. It's about the shape of knowledge, and how moving information from paper to the web changes how we organize and how we think. And this means that Weinberger's book crosses from territory like Wikipedia and Flickr into Aristotle and Wittgenstein. This would be a dangerous path for a lesser author to take, but David grounds his explorations in examples and interviews that are, as Cory Doctorow puts it, wonderfully miscellaneous. We bounce between the lives and ideas of taxonomers past - Linneaus, S.R. Ranganathan, and the wonderfully strange Melvil Dewi - and the librarians and software developers who are making sense of today's digital disorder. At its heart, the book is about what happens when we liberate knowledge from the world of atoms. In the physical world, we can only organize books on a shelf in one way or another - books can't be in multiple places at once. Frequently we find ourselves reduced to ordering information in arbitrary ways as a result - AAAAA Towing Service gets more business through the phonebook than Mike's Wreckers through the unfairness of alphabetization. Adding a layer of metadata to the physical world helps somewhat - card catalogs allow us to put multiple pointers to a single physical location so we can file a single book on Military Music under both "Music" and "Military". But card catalogs pale in comparison to the wonders of "third-order" metadata, the sorts of organization we're capable of in a digital age. A book listed by Amazon can be filed in any number of categories. It can be annotated with reader reviews, added to reading lists, enhanced with tags or statistically improbable phrases. The "card" in the card catalog can be larger than the book itself, and the full text of the book serves as metadata, as the book itself is searchable. Weinberger argues that the fact that we tend to organize data in terms of its physical placement has consequences for how knowledge works. We tend to think in Aristotelian terms - objects are members of a categories, and share the same traits as other members of that category. We can organize these categories into trees: a robin is a bird, which is an animal. We can expect the leaves of trees to share the attributes of their branches, and we expect each leaf to fit onto only one, specific branch. But that's not knowledge works in a digital age. When I bookmark a [...] it's to my benefit to add many tags to it, both because it makes it easier for me to find it again, and because it helps other people find it as well. Weinberger advises us to "put each leaf on as many branches as possible", building a tree that looks more like a hyperlinked pile of leaves. This suggestion, along with advice to use everything as a label, to filter only when we need outputs, and to give up the idea that there's a "right way" to order things, serve as a roadmap for how to build tools and services in a digital age. But the magic of Weinberger's book is that this practical advice is also an invitation to explore categorization, language and knowledge itself. If knowledge is a pile of leaves instead of a tree, how does the shape of our knowledge change? It's questions like this that make "Everything is Miscellaneous" deceptively deep. One moment, we're thinking about how we organize photographs in shoeboxes or on our hard drives, and a moment later we're asking whether we understand "shoebox" in terms of definitions, family resemblances or exemplars. It's a little like drinking a mojito - smooth going down, but deceptively powerful, and slightly staggering when you get up to buy the next round. I've read the book twice now, and am looking to my third pass through it. Weinberger has done something rare and admirable here - he's written about a world I thought I knew well in a way that makes me realize that there are innumerable depths and implications left to explore. Comment | | (Report this)