Features
- Cover Type: Hard Cover with 320 pages
- Published by: Wiley August 4, 2006
- Written in: English
- ISBN 10 Number: 0471916978
- ISBN 13 Number: 978-0471916970
-
Book Dimensions:
9 x 5.8 x 1.4 inches
- Weighs: 1 pounds
Product Review
Jill Dyché’s new book makes it easier to hang on to existing customers in the world of killer competition. --
Jack Trout, Author, Differentiate or DieThis book offers sound advice to business people in search of innovative ways to bring data together about customers. --
Wayne Eckerson, Author, Performance Dashboards
The Data Warehousing InstituteThis is the best book on Customer Data Integration. Jill Dyché is thorough in interviewing executives and presenting CDI. --
Philip Kotler, S. C. Johnson & Son
Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University
Product Description
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives,
Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Reader ReviewsAs with her past books, Jill once again takes a "hot" subject - in this case, customer data integration - and addresses the questions "Why do I need to care?" and "How does this impact my business?" The book is for anyone (functional and technical) who wants a practical understanding of CDI, i.e., its relation to other data management issues and what it looks like and how it plays out in the "real world." As can be expected from Jill, the book includes plenty of case studies and examples so that readers can learn how others are succeeding (or not) in this arena. The book is easy and enjoyable to read - it's like having Jill and Evan sitting right beside you having a discussion on a topic they are very passionate about. The book is complete with diagrams, assessment questions and manager do's and don't's lists at the end of each chapter. These tools are extremely helpful for folks like me. As a software vendor who needs to understand the implications of data integration, this is a must-have book in my business library.
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