Enterprise E-Commerce

Features

• Cover Type: Hard Cover with 360 pages
• Published by: Meghan-Kiffer Press
• Edition: 1st Edition January 2000
• Written in: English
• ISBN 10 Number: 0929652118
• ISBN 13 Number: 978-0929652115
• Book Dimensions: 9 x 6 x 1.2 inches
• Weighs: 1.5 pounds

Dr. Bud Tribble, Chief Technology Officer, Sun/Netscape Alliance, Sun Microsystems, Inc.
"Sun has become the .com supplier to the world, providing systems and software needed by companies who are in the electronic marketplace. This book provides a solid business and technology discussion of how .com changes everything in business -- and what it portends. My advice for the Internet generation of business and technology leaders is -- Just read it!"

Leslie Lundquist, Vice President, Research Group, CommerceNet
"This is the best-researched book I've seen on enterprise-class electronic commerce, especially because it emphasizes the crucial need for industry-wide cooperation through efforts such as CommerceNet's eCo project. Peter, Harsha and Tarun do an great job of characterising the essential changes in dynamics that must occur between and within companies as we struggle together to move into the new era of electronic commerce."

Reader Reviews
Fingar, Kumar and Sharma state that their book is meant for the CEO as well as the CIO. By and large they have succeeded but sometimes you have to work to get the knowledge. They do an excellent job of defining the three phases of e-commerce. Phase one is basically putting your catalog on the web, phase two lets you do some things electronically such as receive orders, manage inventory, pay bills etc. and phase three involves radically redesigning your business and value proposition creating new positioning paradigms, new businesses and entirely new revenue streams. The authors have worked with many leading edge companies in e-commerce and share thier insights and real examples and this alone makes the book worthwhile. The authors sometimes speak in jargon and this is somewhat disconcerting even though the jargon is explained in the text. There are excellent sections - including quotes - on how the technology the authors espouse can be used in business and this is wworth its weight in diamonds. If you are a CEO looking to take your company to new peaks of growth, this book will not only give you invaluable ideas, it will also give you a roadmap. Its a must read. One weakness of the book is that it does not acknowledge, let alone treat, the personnel problems associated with technology and e-commerce. Many reengineering projects have failed because of reluctance to change to new ways of thinking and acting. It is your responsibility to get sources to fill in this gap. If you want to understand how technology is reshaping the world of business, this book is a must read. The resources, suggested readings and bibliography are excellent aids. Srikumar S. Rao is Louis and Johanna Vorzimer Professor of Marketing at Long Island University, Brookville, NY. Comment | | (Report this)