Features
- Cover Type: Paperback with 400 pages
- Published by: Charles River Media
- Edition: 1st Edition February 20, 2004
- Written in: English
- ISBN 10 Number: 1584503165
- ISBN 13 Number: 978-1584503163
-
Book Dimensions:
9.2 x 7.4 x 1.3 inches
- Weighs: 2.2 pounds
Product Description
Learn what Advergames are, how to use them, and how to create your own! Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and theyíre on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, youíll want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email. The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there youíll learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, youíll learn about the business realities of Advergames through case studies with leading companies, including Blackdot, YaYa Media, Inc., and AGENCY.COM. This is the one resource you'll need to get started with Advergames, whether youíre a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
About The Author
Rod Afshar (The Woodlands, TX) is a
software team member at the epic
software group and a contributing author of Flash 5 Design: From Concept to Creation, and
Microsoft Excel 2003: Plain and Simple.
Cliff Jones (Magnolia, TX), also of the epic software, group contributed to Director Game Development from Concept to Creation, and Director 8.5 Shockwave Studio Interface Design.
Duke Banerjee (Austin, TX) works at epic
software as well, and is an author on 3D Interactive: The Inspire 3D Userís Guide.
Reader ReviewsIf you are an advanced Flash or Director user this book might be tolerable, but as a beginner it is HORRIBLE. I have spent 3 hours so far on the first tutorial. Not because the concepts are difficult, but the descriptions in each step are so awful. Most simply, they don't explain the basic principles of how to do things, but then just jump into tutorials telling you to do things like " Set up a new layer and type this into the actions panel". How do I set up a layer, where is the action panel? The book never told me. Even if you are an advanced user, the tutorials are very poorly set up. For example on one step they tell you to place a bunch of items on the timeline. After placing all 15, in the next step they start referring to different layers that the items are on and how to manipulate them. What they didnt tell you at any point before is that you were supposed to put all the items on specific layers and that the layers have to have specific names that they refer to later. How could this book possibly have gotten past any editors? Conceptually: Great idea. Could be a very handy book. In execution: Don't know how it ever got published.
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