Features
- Cover Type: Hard Cover with 259 pages
- Published by: Berrett-Koehler Publishers October 1, 2004
- Written in: English
- ISBN 10 Number: 1576752984
- ISBN 13 Number: 978-1576752982
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Book Dimensions:
9.3 x 6.4 x 1 inches
- Weighs: 1.2 pounds
Reader Reviews
What Barlow and Stewart have done in this book that sets their "brand" apart is get to the how-to's of practical branding. Their discussion of how the Human Resources department of a company impacts brand is worth the price of the book all on its own. In my own consulting business, branding is my turf, and I welcome this book as a powerful tool for all of us to use in building brands. Highly recommend!
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