Building Data Mining Applications for CRM

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	Building Data Mining Applications for CRM
	by Alex Berson, Stephen Smith, and Kurt Thearling Sales Rank: 886459	$22.66 At Amazon on 10-6-2008.

*Features* Cover Type: Paperback with 488 pages Published by: McGraw-Hill Companies December 22, 1999 Written in: English ISBN 10 Number: 0071344446 ISBN 13 Number: 978-0071344449 Book Dimensions: 9.2 x 7.4 x 1.5 inches Weighs: 2.3 pounds *Product Description* How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issuesevaluate current data mining application packagesand let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)! *Back Cover Copy* How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issuesevaluate current data mining application packagesand let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)! *Reader Reviews* I really like Kurt Thearling's writing, in general--he has written some very clear and practical papers on data mining. But I was badly disappointed by this book. I should have guessed from the complex title that the book is merely an attempt to cash in on the current interest in "customer relationship management" or CRM. In my opinion, CRM is not about data mining--see Dick Lee's book, The Customer Relationship Management Survival Guide, for a much more substantial treatment of CRM. In trying to be a book about CRM, this volume also does a poor job explaining data mining techniques--I strongly recommend Linoff and Berry's second book, Mastering Data Mining, instead. In short, I don't think that this is the book you want, no matter what you might be looking for. Back To Top
Building Data Mining Applications for CRM Available from Amazon Price: $22.66 Updated on 10-6-2008.

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