CRM at the Speed of Light, 3e

Features

• Cover Type: Hard Cover with 384 pages
• Published by: McGraw-Hill Osborne Media
• Edition: 3rd Edition May 3, 2004
• Written in: English
• ISBN 10 Number: 0072231734
• ISBN 13 Number: 978-0072231731
• Book Dimensions: 9.3 x 6.1 x 1.7 inches
• Weighs: 2.4 pounds

Book Description
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Book Info
Insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future. Focuses on Web-based technologies available for implementing a CRM system and how to match the tools to any business. Previous edition c2001. --This text refers to an out of print or unavailable edition of this title.

Reader Reviews
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Hardcover) This book covers in depth the current CRM and eCRM software on the market. The author covers the theory behind CRM at the start then moves through the precurors of CRM such as Sales Force Automation software. Other topics covered are: sales management, marketing automation, personalization, partner relationship , call centers and integration with ERP applications. The focus of the book are current CRM packages which are Internet(e-business) enabled. The best part of the book are the detailed reviews of current CRM packages based on the authors experience. The author also reviews the company behind each CRM package and exposes its strategy for the future. This is a cutting-edge book detailing all the current CRM packages and anybody interested in CRM, e-CRM or e-business will benefit from reading this book. Relative to other books in the area this is first-class because of the reviews of all the software. Also, the appendix comes with list of current CRM web-sites and web- virtual communities. Comment | | (Report this)