Features
- Cover Type: Paperback with 154 pages
- Published by: SAGE Publications July 22, 2005
- Written in: English
- ISBN 10 Number: 0761932968
- ISBN 13 Number: 978-0761932963
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Book Dimensions:
7.6 x 4.9 x 0.5 inches
- Weighs: 7.2 ounces
Product Description
Written in an accessible and easy to use style this book discusses the beginnings of customer relationship management (CRM) using India as an example of an expanding `customer care' service provider and analyzes the growing need for better customer understanding to build successful enterprises. It focuses on an integrated approach to CRM and the tools required for practising it, including: database management; call centres; customer relationship management technologies; and soft skills//communication.