Features
- Cover Type: Paperback with 272 pages
- Published by: Jossey-Bass; Rev Sub edition October 9, 2002
- Written in: English
- ISBN 10 Number: 0787963887
- ISBN 13 Number: 978-0787963880
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Book Dimensions:
9 x 6.8 x 0.9 inches
- Weighs: 1.2 pounds
Reader Reviews
As the managing editor of CRMGuru.com, the largest online community of business professionals focusing on customer loyalty and related issues, my bookshelves are overflowing with review copies of books on CRM, loyalty, customer centricity and the like. Jill's book does not reside on these bookshelves. Her latest second edition sits next to my computer monitor, within easy reach. I use it frequently as one of my "customer loyalty bibles" when looking for case studies and working examples to weave into our numerous newsletters and online forum discussion board topics. Jill goes beyond information; she allows the reader to engross herself as a customer of the book. It is a win-win situation for all customers. A must read in my book! So much so that I list it in my suggested reading for students in my entrepreneurial classses that I teach on the college level. Carol Parenzan Smalley Managing Editor CRMGuru.com
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