Customer Relationship Management: A Databased Approach

Cover Type: Paperback with 352 pages
Published by: Wiley June 13, 2005
Written in: English
ISBN 10 Number: 0471271330
ISBN 13 Number: 978-0471271338
Book Dimensions: 9.8 x 8 x 0.7 inches
Weighs: 1.5 pounds <a href="http://www.amazon.com/gp/help/seller/shipping.html/105-9113091-9847619?ie=UTF8&asin=0471271330&amp;seller=ATVPDKIK">

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	Customer Relationship Management: A Databased Approach
	by V. Kumar and Werner Reinartz Sales Rank: 607199	$54.10 At Amazon on 8-23-2008.

*Features* Cover Type: Paperback with 352 pages Published by: Wiley June 13, 2005 Written in: English ISBN 10 Number: 0471271330 ISBN 13 Number: 978-0471271338 Book Dimensions: 9.8 x 8 x 0.7 inches Weighs: 1.5 pounds *Reader Reviews* This is a nice summary document that Kumar and Reinartz have produced. What sets this book apart from virtually all CRM books is the strong grounding in their own (and colleagues') research. Some of the book is more descriptive, other parts are real gems - not to be found elsewhere. What they really hammer home is the fact that customer satisfaction and loyalty are just means, what matters for companies is profits. These authors understand that satisfaction and loyalty building comes at a cost - something most CRM books just don't get. Comment \| \| (Report this) Back To Top
Customer Relationship Management: A Databased Approach Available from Amazon Price: $54.10 Updated on 8-23-2008.

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