Customer Relationship Management (CRM) Strategy and...

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• Format: Adobe Reader PDF
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
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• File Size: 1484 KB
• Digital: 59 pages

Book Description
In response to the growing trend towards Customer Relationship Management (CRM) callcentres.net has published a report focusing on the development and implementation of CRM strategies, and the effect these strategies have on call centre operations. CRM is a core issue for any organization wishing to better understand and retain their customers, sustain profitability and maximise new business opportunities. The objective of this research is to produce a study to assess the development and implementation of CRM strategies and to assess the affect these strategies have on call centre operations. The industry sectors covered in this research will be banking, finance, insurance, telecommunications carriers, utilities and outsourcing bureaus.

Download Description
In response to the growing trend towards Customer Relationship Management (CRM) callcentres.net has published a report focusing on the development and implementation of CRM strategies, and the effect these strategies have on call centre operations. CRM is a core issue for any organization wishing to better understand and retain their customers, sustain profitability and maximise new business opportunities. The objective of this research is to produce a study to assess the development and implementation of CRM strategies and to assess the affect these strategies have on call centre operations. The industry sectors covered in this research will be banking, finance, insurance, telecommunications carriers, utilities and outsourcing bureaus.