Features
- Cover Type: Paperback with 272 pages
- Published by: Prentice Hall
- Edition: 2nd Edition January 5, 2002
- Written in: English
- ISBN 10 Number: 0130990698
- ISBN 13 Number: 978-0130990693
-
Book Dimensions:
9.2 x 7.1 x 0.6 inches
- Weighs: 14.4 ounces
Reader Reviews
This book is a collection of trends, theories and quotes from ten to 25+ years ago. I believe the phrase "cutting edge" is used in the product description - this is clearly the work of an underemployed political speech writer. I decided to take a class - you know, to stay current and the instructor assigned this cluttered mess. Thankfully, I borrowed the book and can return it. The authors cram every possible diagram, chart and spiffy quote they can find into insanely long and disorganized chapters. But they have a secret plan. Throughout the chapters they refer to two assessment tools (conveniently offered on associated web sites) as THE solutions for ensuring successful CRM implementations. These assessment instruments are not in the book. Rather they must be accessed and I think paid for separately. So the cash you paid for the book is merely an advertising fee (someone has to pay for this stuff) and when you have read the last page and close the book you'll know what you don't have - one of those assessments they keep talking about. If you took an organizational behavior course, or a project management course, or occasionally read a trade publication or two, you'll definitely recognize most of the concepts in the book. If you actually finished your degree, you probably won't want either of the assessments. Now, I was given the option of rating this book with between 1 and 5 stars. I had no choice but to give it one star. But if I could give it a dead rat or stinky fish rating, I would choose one of those instead. Save your money for a harmonica.
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