Features
- Cover Type: Paperback with 352 pages
- Published by: Butterworth-Heinemann
- Edition: 1st Edition July 15, 2002
- Written in: English
- ISBN 10 Number: 0750655003
- ISBN 13 Number: 978-0750655002
-
Book Dimensions:
9.6 x 7.4 x 1.2 inches
- Weighs: 1.9 pounds
Product Review
A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University
This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA. --
Review
Product Review
A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University
This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.
Reader ReviewsI have known and worked with Ardi Kolah for a number of years and have found no one with such an in-depth understanding of the legal side of marketing. In today's highly litigious society, knowledge of what is permissible in marketing is essential, even more so given the complex regulatory framework in which organisations operate today. This book is well written, easy to understand and is a must for any truly professional marketer.
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