Features
- Cover Type: Hard Cover with 240 pages
- Published by: Praeger Publishers December 30, 2003
- Written in: English
- ISBN 10 Number: 156720564X
- ISBN 13 Number: 978-1567205640
-
Book Dimensions:
9.3 x 6.3 x 0.9 inches
- Weighs: 1.1 pounds
Product Review
This book views the "experience economy" through the prism of customer-focused management, and in so doing, creates a valuable one-volume synthesis of the subject. This cleanly written, well-organized, popularized presentation is useful for upper-division undergraduate students in various business courses and is a good introduction to the subject for practitioners in the field. Recommended. Upper-division undergraduate through professional collections.
ChoiceThis book is very rich, which requires the reader to pay close attention to ideas.[e]ven the staunchest customer advocates need the type of reminder that this book offers. If a CEO, even a customer focused CEO such as Jeff Bezos of Amazon.com, were to read this book, he would obtain workable ideas.
.[V]ery well structured and logically organized.[e]xcellent as a management introduction to the area for professionals.The book should also be suitable for MBA students and undergraduate courses in marketing and management. The great structure of the book should make it quite easy to design a whole course around the book.
International Journal of Service Industry Management
Product Review
"A book to remind all of us of the simple truths forgotten in the last boom: If you don't want to wind up as dead as the deadest dotcom, you have to let people know what business you are in and why they should bother sending their dollars your way." - David F. D'Alessandro, Chairman and Chief Executive John Hancock Financial
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