Handbook of Relationship Marketing

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	Handbook of Relationship Marketing
	by Jagdish N. Sheth and Atul Parvatiyar Sales Rank: 1533951	$84.00 At Amazon on 11-15-2008.

*Features* Cover Type: Hard Cover with 680 pages Published by: Sage Publications, Inc Edition: 1st Edition December 22, 1999 Written in: English ISBN 10 Number: 0761918108 ISBN 13 Number: 978-0761918103 Book Dimensions: 9.3 x 6.3 x 1.9 inches Weighs: 2.8 pounds *Product Review* "This is a 'must-read' book for professors who wish to start or continue serious academic work in this emerging field of relationship marketing as well as for practitioners who increasingly need to focus on establishing a relationship with each of their customers." -- Review *Product Review* "This is a 'must-read' book for professors who wish to start or continue serious academic work in this emerging field of relationship marketing as well as for practitioners who increasingly need to focus on establishing a relationship with each of their customers." (Lluis G. Renart ) *Reader Reviews* This book attempts to pull together the latest thinking on relationship marketing from America, the UK and Europe. It is a very good reference book for someone carrying out academic study in the field. It is biased towards business to business and services and admits that relationship marketing is not as well documented in the area of mass market products. Back To Top
Handbook of Relationship Marketing ~~List Price: $109.00~~ Available from Amazon Price: $84.00 Updated on 11-15-2008.

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