How To Succeed In The Enterprise Software Market

Features

• Cover Type: Hard Cover with 272 pages
• Published by: IRM Press April 30, 2005
• Written in: English
• ISBN 10 Number: 1591408059
• ISBN 13 Number: 978-1591408055
• Book Dimensions: 10.3 x 7.2 x 0.9 inches
• Weighs: 1.8 pounds

Product Review
"A must read for those who deliver software solutions, as well as their customers." -- David P. Norton, co-author of The Balanced Scorecard

"Le Clair provides that 'interdependent view' required for success. An great set of tools for the consultant or business analyst." -- James Watson, CEO, Doculabs, Inc.

"The book fills a much needed gap in the software industry." -- Peter Morgan, Vice President Marketing, OpenPages

"The first book I've read that really understands the issues of building an enterprise software business." -- Bill Wright, President,WrightSoft

Product Description
The reasons that businesses have difficulty implementing enterprise-level information systems are explained in this overview of the enterprise software market. Helping software companies understand the implementation experience, this guide provides a framework for companies to build software products that are compatible with organizations, humans, and complex customer environments. Case studies on emerging companies are featured, including OpenMarket, Inc., E-Docs, ObjectStore, NewRiver, Inc., and BBN Communications.

Reader Reviews
This book contains valuable insights into the enterprise software market. It should be on every software CEO, product manager and marketing executive's website.