Features
- Cover Type: Paperback with 256 pages
- Published by: Butterworth-Heinemann
- Edition: 1st Edition January 23, 2008
- Written in: English
- ISBN 10 Number: 0750686006
- ISBN 13 Number: 978-0750686006
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Book Dimensions:
9 x 6 x 0.9 inches
- Weighs: 12.8 ounces
Reader Reviews
I am a big fan of books that actually include case studies of companies that implemented the techniques taught. This is one of those books. With the rise of blogs, wikis and social media, old school marketing is nowhere near what it used to be. No matter what industry you're in or size of business, this book offers gems of knowledge you can immediately apply. It may also have you re-consider your marketing budget.
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