Levels of Corporate Globalization: Development of a Measurement...

Cover Type: Hard Cover with 172 pages
Published by: Palgrave Macmillan August 12, 2004
Written in: English
ISBN 10 Number: 1403936250
ISBN 13 Number: 978-1403936257
Book Dimensions: 8.5 x 5.7 x 0.8 inches
Weighs: 13.4 ounces <a href="http://www.amazon.com/gp/help/seller/shipping.html/105-0227316-2503665?ie=UTF8&asin=1403936250&amp;seller=ATVPDKIK">

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	Levels of Corporate Globalization: Development of a Measurement...
	by Petra Kuchinka Sales Rank: 6003745	$79.95 At Amazon on 11-15-2008.

*Features* Cover Type: Hard Cover with 172 pages Published by: Palgrave Macmillan August 12, 2004 Written in: English ISBN 10 Number: 1403936250 ISBN 13 Number: 978-1403936257 Book Dimensions: 8.5 x 5.7 x 0.8 inches Weighs: 13.4 ounces *Product Description* This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. *About The Author* Petra Kuchinka is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Back To Top
Levels of Corporate Globalization: Development of a Measurement... ~~List Price: $79.95~~ Available from Amazon Price: $79.95 Updated on 11-15-2008.

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