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Marketing Strategy and Competitive Positioning (4th Edition)

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Click here to buy Marketing Strategy and Competitive Positioning (4th Edition) by  Graham Hooley, John Saunders, Nigel F. Piercy, and Brigitte Nicoulaud. Marketing Strategy and Competitive Positioning (4th Edition)
by Graham Hooley, John Saunders, Nigel F. Piercy, and Brigitte Nicoulaud
Sales Rank: 553473
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$170.39
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on 11-15-2008.
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Features
  • Cover Type: Paperback with 632 pages
  • Published by: Prentice Hall
  • Edition: 4th Edition February 7, 2008
  • Written in: English
  • ISBN 10 Number: 0273706977
  • ISBN 13 Number: 978-0273706977
  • Book Dimensions: 9.7 x 7.2 x 1.3 inches
  • Weighs: 2.2 pounds

Product Description


Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.


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Marketing Strategy and Competitive Positioning (4th Edition)
List Price: $189.33
Available from Amazon
Price: $170.39
Updated on 11-15-2008.
Buy Marketing Strategy and Competitive Positioning (4th Edition) now! Get Info on Marketing Strategy and Competitive Positioning (4th Edition)




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