Features
- Cover Type: Hard Cover with 256 pages
- Published by: Wiley February 8, 2008
- Written in: English
- ISBN 10 Number: 047017658X
- ISBN 13 Number: 978-0470176580
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Book Dimensions:
9.1 x 6.1 x 0.9 inches
- Weighs: 12.8 ounces
Product Description
Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a
real business – one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world – to their partners, employees, and ultimately, their customers. Part branding – the author is a nationally known marketing expert – and part business inspiration,
Real You Incorporated includes case studies of
real women entrepreneurs from a variety of industries – manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in – from startup to second or third phase entrepreneurs.
From the Inside Flap
It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being you-the real you.
Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine-yourself. Building that personal, genuine brand means being true to yourself in every part of your business-from how you promote your talents to how you interact with the people in your office and everything else.
Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.
Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.
Full of new ways to look at age-old problems-including handy tools like a "Snark Scale"-Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.
Reader ReviewsI liked this book. It's written by a woman for women and explains how women can have it all: kids and a successful career. And a successful career is one where the woman is in the driver's seat owning and/or operating her own company. It's very difficult (or impossible) to have kids, raise kids, and hold down a well-paying job where you collect a W-2. Something has to give in that mix since holding down a well-paying job usually does not allow for child-rearing time. Women who want to create their own work world so they can earn significant compensation but also be able to rear their children must go the entrepreneur route. They have to start their own company or companies. And the author, who has gone this route and been successful at it, has written the instant book to share rules and lessons she has followed on her journey. The author says there are 8 essentials women entrepreneurs must concern themselves with if they are to create a successful business where both the woman and her company thrive: 1. You 2. Your passions 3. Your brand 4. Your company name 5. Your positioning 6. Your culture 7. Your customers 8. Your gifts The book is broken into two parts: (1) Find the company in you, and (2) Make the company successful by developing a competitive advantage within it. The first part is comprised of 3 chapters and nine "Life Lessons." The second part is comprised of 5 chapters and fifteen "Life Lessons." I found the grouping of three life lessons per chapter to be a good way to organize the book. As I read these life lessons I felt like I was re-reading parts of Jack Canfield's "The Success Principles" (ISBN: 0060594896) that I read a few years ago. Countless times within the book I was presented with the following:
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