Features
- Cover Type: Hard Cover with 384 pages
- Published by: Jossey-Bass
- Edition: 2nd Edition June 15, 2002
- Written in: English
- ISBN 10 Number: 0787960896
- ISBN 13 Number: 978-0787960896
-
Book Dimensions:
9.1 x 6 x 1.4 inches
- Weighs: 1.4 pounds
Product Review
"This is an great book for those of you new to the field of fundraising and the nonprofit world in general." (
CharityChannel.com, December 20, 2002)
Product Review
"Experienced volunteers and skilled practitioners realize that fundraising isn't about money, it is about relationships. Ken Burnett's observations, insights, and practical tips for building and sustaining relationships are superb. Highly readable, this book is a solid mix of sound theory and pragmatic application." —Kay Sprinkel Grace, author,
Beyond Fund Raising; coauthor
High Impact Philanthropy "Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see.
Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." —Mal Warwick, founder, Mal Warwick Associates; author,
How to Write Successful Fundraising Letters and
Ten Steps to Fundraising Success "This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking,
Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." —Bernard Ross, director, The Management Centre, London; author,
Breakthrough Thinking for Nonprofit Organizations
Reader ReviewsI thought this was a wonderful book. It includes 14 chapters and a glossary. Although I'm not sure the glossary added to the book. I don't view the book to be a complete treatise on nonprofit fundraising, but the author says he did not expect it to be. There is no coverage of special events, grant proposals, volunteers, or local fundraising activities. What this book talks about, and does it well, is nonprofits and their development arms need to approach donors with mutual consideration, thoughtfulness, and appreciation. The world has gotten competitive. And nonprofit fundraising exists in an environment where technology and aggressive marketing tactics are the norm in how to do business. This book points out that technology and aggressive marketing have the potential to undermine the trust and confidence that are so important to effective fundraising. Fundraisers who understand that fundraising is about "building relationships" will not be obsessed with fundraising techniques and formulas. Instead, they will merely practice the art of fundraising that is all about building relationships. This book was first written in the early 1990s and made a substantial contribution to the UK fundraising community's library of tomes on how to practice fundraising. It presents a basic approach to fundraising that is time tested and works. Now, in the 21st century, the author has updated his book by incorporating his answers to questions he has received about the first edition, and by adding some new thoughts he has on the subject. The material covered in this book is important; everyone involved in fundraising for nonprofits should understand what is covered in this book and take that understanding with them when they do their work as fundraisers. I would have liked the book better if there had been one more chapter included. The author is critical of technology and aggressive marketing tactics. But he doesn't provide his view as to how technology and marketing tactics should be used specifically. I think the book would benefit with a chapter that would cover some of these specifics. In my humble opinion, technology and marketing tactics are still very important and critical to fundraising success. It's just how they can be used so donors are trusting of nonprofits that could have been better explained. This book was an easy read. Each chapter is followed by a summary called "action points." And I liked this feature. I also liked very much the summary of the book provided at page xxii of the book's Preface. At the end of the book is a lengthy bibliography. Many good books are included in that list, and the reader will probably want to search some of them out for further reading. 5 stars!
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