Relationship Marketing Management

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	Relationship Marketing Management
	by Ed Little and Ebi Marandi Sales Rank: 1177618	$41.03 At Amazon on 11-15-2008.

*Features* Cover Type: Paperback with 236 pages Published by: Cengage Lrng Business Press Edition: 1st Edition April 3, 2003 Written in: English ISBN 10 Number: 1861529317 ISBN 13 Number: 978-1861529312 Book Dimensions: 9.5 x 7.4 x 0.6 inches Weighs: 1.3 pounds *Product Description* Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students. Back To Top
Relationship Marketing Management ~~List Price: $53.99~~ Available from Amazon Price: $41.03 Updated on 11-15-2008.

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