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Researching Customer Satisfaction and Loyalty: How to Find Out...

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Click here to buy Researching Customer Satisfaction and Loyalty: How to Find Out... by  Paul Szwarc. Researching Customer Satisfaction and Loyalty: How to Find Out...
by Paul Szwarc
Sales Rank: 724725
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$26.37
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on 8-23-2008.
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Features
  • Cover Type: Paperback with 258 pages
  • Published by: Kogan Page September 1, 2005
  • Written in: English
  • ISBN 10 Number: 0749443367
  • ISBN 13 Number: 978-0749443368
  • Book Dimensions: 9.1 x 6.1 x 1.1 inches
  • Weighs: 13.4 ounces

Product Description
* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

About The Author
Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.


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Researching Customer Satisfaction and Loyalty: How to Find Out...
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Price: $26.37
Updated on 8-23-2008.
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