Features
- Cover Type: Paperback with 258 pages
- Published by: Kogan Page September 1, 2005
- Written in: English
- ISBN 10 Number: 0749443367
- ISBN 13 Number: 978-0749443368
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Book Dimensions:
9.1 x 6.1 x 1.1 inches
- Weighs: 13.4 ounces
Product Description
* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty
About The Author
Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.