Features
- Perfect Paperback: 464 pages
- Published by: Intelligent Enterprise
- Edition: 1st Edition September 17, 2007
- Written in: English
- ISBN 10 Number: 0978894316
- ISBN 13 Number: 978-0978894313
-
Book Dimensions:
8.8 x 5.9 x 1.1 inches
- Weighs: 1.2 pounds
Product Review
to find a company other than MSP University that provides this type of support for our industry specifically is nonexistent. I am currently using MSP University's CEO Support and would not hesitate to recommend them to anyone with a new business or even an established business looking to grow. It s an invaluable service that has been meeting my expectations each month plus more. --Jamie Williams, President - Effective Technology Partner, IL
it was obvious to me that I was learning cutting-edge information that would make me successful. I was so impressed that I signed up for the CEO Program and the Marketing Program and I gave notice to my employer. It was that clear, how I would be able to succeed, in a relatively short period of time, at realizing my dream of turning my side consulting company into a full-time, full-service Managed Services Provider. I know my business will be successful and I owe a large part of that success to the training and mentoring provided by the MSPU staff. Keep up the great work. --William Davis, President - Technology Consulting Services, WA
the tools that you give us are incredible, and the way you've put this together to go out and do a presentation is the best I've ever seen --Pam Tappan, Director of Sales - ANS Solutions, CA
Product Description
Following up on the success of The Guide to a Successful Managed Services Practice - What Every SMB IT Service Provider Should Know; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of running a successful I.T. practice - growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER! reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients. Drawing upon MSP University's experience in helping Partners across the country transition to an annuity-based, proactive Managed Service delivery model, each phase of the I.T. Sales and Marketing process is addressed. Broken down into logical sections, this book helps you choose your target market, determine your service offerings and develop your marketing message, as well as the methods by which to successfully deliver it. Follow-on chapters address hiring the right sales staff, as well as training, incenting and managing them for success. Additional topics covered include appointment setting and conducting the first, second and third client sales appointments - all the way through closing the deal with the decision-maker. The downloadable content contains over 50 newly designed marketing collateral, case study and white paper templates, as well as a complete 17-page business-winning I.T. Solutions and Managed Services website design worth $5,000. Chock full of additional new tools and collateral, the downloadable material included with this title greatly enhances the value of "The Best I.T. Sales & Marketing BOOK EVER!", and insures that this unique publication lives up to its name.
Reader ReviewsI am a business owner interested in the Managed Services market space. I have read so much about Managed services but have not found a step by step guide on how to implement the managed services business plan or sell those services to clients. What I needed were step by step guides on both the topics. I was introduced to Erick's books by another associate. This book and "The Guide to a Successful Managed Services Practice" by Erick were exactly what I was looking for. Erick is not just a subject matter expert in Managed Services but has practiced and implemented his teachings and recommendations. He explains several key concepts and best practices on Managed Services, Deliverables, Pricing, How to identify clients, sell, support and maintain the services and build a long term win-win relationship with the clients. The coverage on How to Hire and Train your sales staff is worth its weight in gold. Included along with these 2 books are several forms, analysis tools and documents which make the sales process a whole lot easier with predictable results. These are the bibles for my managed services business and I refer them frequently. If you are serious about building a profitable managed services business, you must have these books.
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