Features
- Cover Type: Spiral Bound with 118 pages
- Published by: High-Yield Marketing Press December 18, 2002
- ISBN 10 Number: 0967375789
- ISBN 13 Number: 978-0967375786
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Book Dimensions:
10.8 x 8.9 x 0.7 inches
- Weighs: 1.8 pounds
Product Description
This blockbuster new CRMGuru study breaks fresh ground in defining how to generate ROI through CRM—while disproving many common myths and mantras that so often lead CRM implementers astray. The Blueprint for CRM Success is the first statistically valid study to tie not only high level implementation activities—but very specific process steps as well—to ROI performance. You won’t find a clearer road map to CRM success.
The study, by the same research team that produced the benchmark study, Multi-function CRM Software: how good is it?, also debunks many of the specious analyst polls reporting very high CRM failure rates and provides lists of easy to spot predictors of success and failure that you can apply before you begin implementation. The study includes full interpretation of the key data, and Executive Summary of key findings plus an entire "Beyond the Numbers" section with more interpretive comments and valuable support information for CRM implementers.
No company should initiate a CRM implementation—or attempt to "fix" a failed implementation—without having this information front and center.
Reader Reviews...especially not anything you would not be much better off simply scouring the net for. Which happens to be FREE and sports a truckload of such putative blueprints, best practices, ROI enablers, success stories and whatNot -- CRM Guru, CRM Forum, CRM Daily ...ad infinitum. If your reasoning is to skip the information overload and bag all the available wisdom in one neatly bound huggable volume, you'd still do better to look elsewhere, there is easily a wild smattering of CRM wisdom in books that cost a decent coin instead of the Four Seasons price on this tome. After all, it is only fair to expect some ROI on reading dollars, no?
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