Features
- Cover Type: Paperback with 227 pages
- Published by: Kogan Page December 17, 2002
- Written in: English
- ISBN 10 Number: 0749438983
- ISBN 13 Number: 978-0749438982
-
Book Dimensions:
9.1 x 6 x 0.6 inches
- Weighs: 14.9 ounces
Product Review
"Required reading for all operational managers." --
Dr Alain Michael, Head of Worldwide Clinical Safety and Pharmacovigilance, Serono International, Geneva
Product Review
"Required reading for all operational managers." -- Dr Alain Michael, Head of Worldwide Clinical Safety and Pharmacovigilance, Serono International, Geneva
Reader ReviewsAs a CRM consultant, the first 35 pages of the book alone made it worth the purchase price. The author takes a very pragmatic approach to the realities of CRM and cuts through a lot of the BS that's out there right now. He makes an honest assessment of the reasons that CRM has often failed, and helps the reader avoid the traps that others have fallen into. It's not a book about technical implementation, or a how-to book with lots of checklists. Rather, it is a book that will help you: build your business case for CRM (and/or decide that if CRM is even something your company should pursue); understand and avoid the most common risks; set realistic goals for projects; and take a tactical approach (i.e. short projects with measurable goals) to CRM. A good read for anyone involved with implementing CRM. I'll be recommending it to clients as a must read and reference book for project managers, project sponsors, consultants and vendors who are working on CRM projects. Now all we need is a very short book that explains CRM to the masses in simple terms - something I can give to the executives and "beginners" that I work with.
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