Web Metrics: Proven Methods for Measuring Web Site Success

Features

• Cover Type: Paperback with 356 pages
• Published by: Wiley
• Edition: 1st Edition June 15, 2002
• Written in: English
• ISBN 10 Number: 0471220728
• ISBN 13 Number: 978-0471220725
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1.5 pounds

Reader Reviews
One key phrase from this book sticks in my mind and summarizes the entire theme of the book, "You know your Web site is serving pages. But is it serving company?" Indeed, this is the most business-focused book among the ones I've read on web metrics. The author focuses on two major areas: marketing and customer relationship management metrics, which are closely related. If you're seeking a more technical book, I recommend "Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning" by Daniel A. Menasce and Virgilio A. F. Almeida. Not only does this book go deeply into the business-related metrics, but it also shows how select the most meaningful metrics (you cannot economically measure or understand everything). It also shows you how to develop a strategy for gathering and using the metrics, including convincing upper management of the need for the strategy. Interestingly, you can also take the information provided in this book and use it as the basis for a competitive intelligence strategy, because the very metrics that are meaningful to your business are also key indicators for your competitors. You can either benchmark your competitors, or determine if their measurement strategy is as mature as yours. While the author didn't explicitly cover this, the material in the book certainly gives you the foundation for such a strategy. If you work in marketing or are responsible for CRM you'll find that the book's approach and wealth of ideas and techniques can be put to immediate use. As a side note, if you are using this book in conjunction with a CRM strategy, you'll also want to read "The CRM Handbook: A Business Guide to Customer Relationship Management" by Jill Dyché, which touches upon the metrics aspects presented in this book, and goes deeper into CRM. In addition to the material presented in the book, the accompanying web site is equally as valuable, especially the numerous links to related material that is grouped by book chapter. Comment | | (Report this)