Features
- Cover Type: Hard Cover with 700 pages
- Published by: Kogan Page August 21, 2002
- Written in: English
- ISBN 10 Number: 0749436964
- ISBN 13 Number: 978-0749436964
-
Book Dimensions:
9.7 x 7.4 x 2 inches
- Weighs: 3.7 pounds
Ray Perry, Chief Executive, E Centre, and Director of Corporate Marketing, Chartered Institute of Marketing
"Dispels the CRM myth that one size fits all. If you think you know it all, read on, think again."
Product Review
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)
Search for books at
