Features
- Cover Type: Paperback with 230 pages
- Published by: Thorogood Publishing
- Edition: 1st Edition September 15, 2001
- Written in: English
- ISBN 10 Number: 185418119X
- ISBN 13 Number: 978-1854181190
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Book Dimensions:
8.2 x 5.5 x 0.7 inches
- Weighs: 13.4 ounces
Book Description
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.
This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
Book Info
Information about and insights into how to attract and retain customers are provided in this business manager's reference. Softcover.