Features
- Cover Type: Hard Cover with 490 pages
- Published by: Osb Publisher Pte Ltd; Har/Cdr edition September 1, 2003
- Written in: English
- ISBN 10 Number: 9810481624
- ISBN 13 Number: 978-9810481629
-
Book Dimensions:
9.7 x 8.5 x 1.1 inches
- Weighs: 2.5 pounds
Book Description
The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16.
About The Author
The
International Council of Electronic Commerce Consultants (EC-Council) is a professional organization for aspiring and practicing electronic commerce professionals. This book was developed by EC-Council members who have passed the CRM exam 212-16.