Features
- Cover Type: Hard Cover with 332 pages
- Published by: Imperial College Press October 13, 2006
- Written in: English
- ISBN 10 Number: 1860946690
- ISBN 13 Number: 978-1860946691
-
Book Dimensions:
8.9 x 6.1 x 0.9 inches
- Weighs: 1.4 pounds
Product Review
This is a comprehensive text that addresses competently the general lack of knowledge regarding new service development and the different tools and approaches required it is a high value resource for most in the NPD field interested in either new service development or even co-creation with customers applied to either products or service. --
Journal of Product Innovation Management
Product Description
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
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